Who Says Elephants Can't Dance?
Who Says Elephants Can't Dance?
Regular price
Checking stock...
Regular price
Checking stock...
Summary
This is CEO Louis V. Gerstner Jr's memoir about the turnaround of IBM and his transformation of the company into the industry leader of the computer age. He recalls the obstacles he faced, such as white-shirt hierarchy and rapidly declining sales, and reveals his tactics step by step.
The feel-good place to buy books
- Free delivery in Australia
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- Proud to be a B Corp – A Business for good
- Buy-back with Ziffit
Who Says Elephants Can't Dance? by Louis Gerstner
This is CEO Louis V. Gerstner Jr's memoir about the turnaround of IBM and his transformation of the company into the industry leader of the computer age. When Gerstner became CEO of IBM in 1993, shares were in freefall and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company; the inconsistent global policies; the stodgy white-shirt hierarchy and inter-departmental competitiveness; and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionized the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins a narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing a challenge of a lifetime.
Louis V. Gerstner Jr., formerly head of RJR Nabisco and American Express, is the CEOof IBM.
| SKU | Unavailable |
| ISBN 13 | 9780007153534 |
| ISBN 10 | 0007153538 |
| Title | Who Says Elephants Can't Dance? |
| Author | Louis Gerstner |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Publishers |
| Year published | 2002-11-12 |
| Number of pages | 400 |
| Prizes | Short-listed for WH Smith Book Awards (Business) 2003 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |