Women Who Brand by Catherine Kaputa
Women Who Brand is about what happens when women take charge of their personal brands and performance success.
Kaputa, a marketing and branding whiz, mines anecdotes from successful women and her own personal experienceStuffed with self-evaluation materials, direct advice and useful exercises, Women Who Brand is a well-organized primer on a familiar argument. In uncertain economic times, this text should prove useful for job seekers, the underemployed, and those striving for advancement. * Publishers Weekly *
Kaputa turns conventional wisdom inside out...women should take advantage of the unique characteristics of the female mindset. A brilliant read! -- Laura Ries, coauthor of The Origin of Brands
In my books I write about strong women and how they achieve success. In Womoen Who Brand Catherine Kaputa shows how you can do it for yourself. -- Barbara Taylor Bradford, author of A Woman of Substance and Being Elizabeth
You have more power in the workplace than you may know. Whether you need a total career makeover or just a little refining around the edges, Women Who Brand will show you how to get ahead while remaining true to yourself. Empowering, insightful and fun to read. -- Clinton Kelly, Co-Host of TLC's What Not to Wear
Women Who Brand is a terrific tool to help you bring your authentic self to work and leave the mini-man image and behavior behind. -- Mary Lou Quinlan, CEO, Just Ask a Woman and author of Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Kaputa turns conventional wisdom inside out...women should take advantage of the unique characteristics of the female mindset. A brilliant read! -- Laura Ries, coauthor of The Origin of Brands
In my books I write about strong women and how they achieve success. In Womoen Who Brand Catherine Kaputa shows how you can do it for yourself. -- Barbara Taylor Bradford, author of A Woman of Substance and Being Elizabeth
You have more power in the workplace than you may know. Whether you need a total career makeover or just a little refining around the edges, Women Who Brand will show you how to get ahead while remaining true to yourself. Empowering, insightful and fun to read. -- Clinton Kelly, Co-Host of TLC's What Not to Wear
Women Who Brand is a terrific tool to help you bring your authentic self to work and leave the mini-man image and behavior behind. -- Mary Lou Quinlan, CEO, Just Ask a Woman and author of Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.
| SKU | Unavailable |
| ISBN 13 | 9781857886245 |
| ISBN 10 | 1857886240 |
| Title | Women Who Brand |
| Author | Catherine Kaputa |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Murray Press |
| Year published | 2014-09-09 |
| Number of pages | 216 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |