Word of Mouth Marketing by Andy Sernovitz

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Word of Mouth Marketing by Andy Sernovitz

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Andy Sernovitz teaches word of mouth marketing and social media. He is the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking. He leads SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing. Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. His fantastic blog is called Damn, I Wish I'd Thought of That! (http: //damniwish.com). Learn more about Andy: -- Blog: Damn, I Wish I'd Thought of That! (http: //damniwish.com) -- Book: Word of Mouth Marketing (http: //wordofmouthbook.com) -- WordofMouth.org: Learn Word of Mouth Marketing! (http: //wordofmouth.org) -- SocialMedia.org: For Big Brands (http: //socialmedia.o
SKU Unavailable
ISBN 13 9781427798619
ISBN 10 1427798613
Title Word of Mouth Marketing
Author Andy Sernovitz
Condition Unavailable
Binding Type Hardback
Publisher Kaplan AEC Education
Year published 2009-02-01
Number of pages 206
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.