Words That Work by Frank Luntz

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Words That Work by Frank Luntz

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Words That Work by Frank Luntz

A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what we want.

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SKU Unavailable
ISBN 13 9781401303082
ISBN 10 1401303080
Title Words That Work
Author Frank Luntz
Condition Unavailable
Binding Type Paperback
Publisher Hyperion
Year published 2007-06-14
Number of pages 273
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.