You Are Now Less Dumb
You Are Now Less Dumb
Regular price
Checking stock...
Regular price
Checking stock...
Proud to be B-Corp
Our business meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. In short, we care about people and the planet.
The feel-good place to buy books
- Free delivery in Australia
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- Proud to be a B Corp – A Business for good
- Buy-back with Ziffit

You Are Now Less Dumb by David Mcraney
David McRaney's first book, You Are Not So Smart, evolves from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney's insights have struck a chord with thousands, and his blog-and now podcasts and videos-have become an internet phenomenon.Like You Are Not So Smart, YOU ARE NOW LES DUMB is grounded in the idea that we all believe ourselves to be objective observers of reality-except we're not. But that's okay, because our delusions keep us sane.
Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including:
- The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)
- Sunk Cost Fallacy (We will engage in something we don't enjoy just to make the time or money already invested worth it)
- Deindividuation (Despite out best intentions, we practically disappear when subsumed by a mob mentality)
David McRaney is an author, journalist, lecturer, and the creator of the blog You Are Not So Smart, which became an internationally bestselling book, later followed by You Are Now Less Dumb. David currently hosts the popular YANSS podcast and speaks internationally about irrational thinking and delusion. Before finding internet fame, David graduated with a degree in journalism from The University of Southern Mississippi and cut his teeth covering Hurricane Katrina on the Gulf Coast and in the Pine Belt region of the Deep South. He has been a beat reporter, an editor, a photographer, voiceover artist, television host, digital content manager, and everything in between.
| SKU | Unavailable |
| ISBN 13 | 9781592408795 |
| ISBN 10 | 1592408796 |
| Title | You Are Now Less Dumb |
| Author | David Mcraney |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Avery Publishing Group |
| Year published | 2014-08-05 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |