Your Marketing Sucks by Mark Stevens

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Your Marketing Sucks by Mark Stevens

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Your Marketing Sucks by Mark Stevens

Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing Your Marketing Sucks cuts through the myths that claim marketing is about advertising, public relations, or direct mail. You should stop all marketing until you know how each component of your program justifies itself in dollars and cents and fire your advertising agency if it even thinks about applying for a Clio or other creative award. Learn how marketing it is about growing the revenue, profit, and valuation of the business with this bestseller. After reading Your Marketing Sucks, you'll demand that the money spent on marketing bring in more money in return.

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SKU Unavailable
ISBN 13 9780609609835
ISBN 10 0609609831
Title Your Marketing Sucks
Author Mark Stevens
Condition Unavailable
Binding Type Hardback
Publisher Random House USA Inc
Year published 2003-07-08
Number of pages 235
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.