Youtility by Jay Baer

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Youtility by Jay Baer

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Youtility by Jay Baer

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help? Jay Baer's Youtility offers a new approach that cuts through the clutèter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

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Convince & Convert, an online customer service and digital marketing consultancy and media company, is led by Jay Baer. He is the author of five books, including Youtility, which was a New York Times bestseller. He writes for Inc., Entrepreneur, and Forbes.com, and hosts many award-winning podcasts. He also writes the world's #1 content marketing blog and contributes articles to Inc., Entrepreneur, and Forbes.com. His family and he live in Bloomington, Indiana.

SKU Unavailable
ISBN 13 9781591846666
ISBN 10 1591846668
Title Youtility
Author Jay Baer
Condition Unavailable
Binding Type Hardback
Publisher Penguin Putnam Inc
Year published 2013-06-27
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.