Big Business: Apple by Adam Sutherland
The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and their impact in the global market.
Big Business: Apple
Big Business: Apple
Summary
This high interest series focuses on the fascinating stories behind the most iconic businesses today.
Big Business: Apple Summary
About Adam Sutherland
Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.
Table of Contents
- 1: An Apple in every home
- 2: The origins of Apple
- 3: Building the Apple brand
- 4: Fallout at the top
- 5: Steve returns to Apple
- 6: Riding the Internet wave
- 7: Apple explores music
- 8: The invention of the iPhone
- 9: There's an app for that!
- 10: Apple takes on publishing
- 11: What makes Apple products so 'must-have'?
- 12: What does the future hold for Apple?
- 13: Design your own app for the App Store!
- 14: Do you have what it takes to work at Apple?
- 15: SWOT analysis
- 16: Glossary
- 17: Further information
Additional information
GOR008257694
9780750270908
075027090X
Big Business: Apple by Adam Sutherland
Used - Very Good
Paperback
Hachette Children's Group
20120809
32
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us