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Signs and Symbols By Adrian Frutiger

Signs and Symbols
by Adrian Frutiger

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A study of the nature of signs and communication illustrated with numerous aspects of graphic symbolism. The distinguished typographer, Frutiger comments on the full range - including modern trademarks and traffic signs - for those concerned with design, art, ornament and communication in general.
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Signs and Symbols Summary

Signs and Symbols: Their Design and Meaning by Adrian Frutiger

Universally-recognized signs and symbols have always been among the most important elements of communication. By why is it that certain configurations of dot and line, and certain primary shapes, are perceived and remembered more easily than others? Taking the six faces of dice as his starting point, Frutiger writes about signs and symbols in general and the development of writing in particular. Throughout, he relates the basic principles and components of graphics to a wide range of historical, physical, linguistic and practical considerations. He embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way that humans have always tried to express thought and communication through graphic means. This standard work is aimed at all those concerned with graphics, design, ornament and communication in general.

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Additional information

Signs and Symbols: Their Design and Meaning by Adrian Frutiger
Adrian Frutiger
Used - Very Good
Ebury Publishing
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.