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What You See Is What You Get: My Autobiography By Alan Sugar

What You See Is What You Get: My Autobiography
by Alan Sugar

From a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs.
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What You See Is What You Get: My Autobiography Summary


Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowning from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny and sometimes controversial.

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Additional information

Sku
GOR002365243
Title
What You See Is What You Get: My Autobiography
Author
Condition
Very Good
Binding type
Hardback
Publisher
Pan Macmillan
Year published
Number of pages
624
ISBN 10
023074933X
ISBN 13
9780230749337
Prizes
Short-listed for National Book Awards Biography of the Year 2010 (UK)
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.