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The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age By Andrew Cracknell

The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age
by Andrew Cracknell

How true is Mad Men? The reality is much more extraordinary than the hit TV series.
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The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age Summary


In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling and Peggy Olsen: confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond. The story of modern advertising starts here, with these real Mad Men - and women - of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today. How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.

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Additional information

Sku
GOR003947924
Title
The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age
Author
Condition
Very Good
Binding type
Paperback
Publisher
Quercus Publishing
Year published
Number of pages
224
ISBN 10
0857384279
ISBN 13
9780857384270
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.