Christmas Delivery | Want Free Shipping in time for Christmas? Order by midday on 16th December (UK only)
by Andrew Gillespie
Making economics relevant to business students, this exciting new textbook examines economic theory in the context of business. Adopting the perspective of a business manager, students are encouraged to think like economists and engage with real business issues. Concise and applied, this is essential reading.
What determines the demand for products? Why do some businesses succeed and others fail? How do managers establish a pricing strategy? In the world of business, the ability to understand economic issues is crucial to making successful business decisions. Written specifically for business students, this lively and stimulating textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics. Business Economics is particularly well suited to one semester modules, and its concise and accessible style makes it core reading for all business students taking their first module in economics. Online Resource Centre For registered adopters of the book: A testbank of questions Customizable PowerPoint slides Case study teaching notes with guide answers to the questions Group exercises based on the 'you are the manager' activities in the book Figures from the text VLE cartridge For Students: Self test questions Additional short case studies Audio animated PowerPoints for more complex graphs Chapter summary podcasts of 3-5 minutes, summarizing the key concepts in each chapter Sample essays Links to LSE video and podcast lectures Solutions to exercises 'One step further' feature containing more advanced material Oxford NewsNow
Why buy from World of Books
Our excellent value books literally don't cost the earth
Andrew Gillespie is Head of Business Studies and Accounts, d'Overbroeck's College, Oxford, and Visiting lecturer, Oxford Brookes University, Oxford. He is the author of Foundations of Economics, Oxford University Press, 2007.
Table of Contents
1. Introduction; 2. The fundamental economic problems; 3. Demand; 4. Supply; 5. Markets; 6. Market analysis: shares, currency and labour markets; 7. Market failures and imperfections; 8. Costs and revenues; 9. Analysing market structure; 10. Macroeconomics; 11. Macroeconomic issues; 12. International business and trade; 13. Current economic issues
Business Economics by Andrew Gillespie
Used - Good
Oxford University Press
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.