"In terms of power and influence, you can forget the church, forget politics. There is no more powerful institution in society than business, which is why I believe it is now more important than ever before for business to assume a moral leadership. The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed." Anita Roddick. This account charts the progress of Anita Roddick and her company The Body Shop through the 1990s. She talks openly about the "greed culture" of the 90s, The Body Shop vs. Shell, Trade Not Aid (the pleasures and pitfalls of trading with indigenous communities), taking on the US, creating community both within and outside the workplace, how to campaign for human rights in the business environment and women in business. She also looks at the parallel growth of vigilante consumerism and predicts how businesses can evolve in the new Millennium. Ranging from personal issues - such as self-esteem - to wider political issues like the human rights abuses associated with globalization, Roddick offers her own vision for dealing with the demands of ethical business.