Books by Ian Moore

Ian Moore is the founder of Blue-Chip Marketing. He has written thousands of marketing communications for some of the biggest household names and has had literally millions of people responding. He has worked for Kimberly-Clark, Cadbury-Schweppes and Lloyds Bank and won the ISP Grand Prix for best UK promotion and best European FMCG campaign for the Kleenex Hayfever Survival Kit, as well as a further 50 industry awards ranging from Best Copywriting to Most Innovative Campaign. He is currently a Creative Consultant specialising in training staff in the development of effective marketing communications, helping people to understand how they will work and why they will sell. He has a monthly column in Incentive Business magazine. Whereabouts: Edinburgh and London