William Sitwell came to prominence in the food world when he joined the magazine Waitrose Food Illustrated in 1999. He had previously worked for newspapers such as the Daily Mail, Daily Telegraph, The Times and London's Evening Standard having first joined the Sunday Express in 1994. He became editor of WFI in 2002 and won a string of awards for the magazine's writing, stories, design and photography. Now re-named Waitrose Kitchen he divides his time between editing the magazine and writing about food for a variety of other magazines and newspapers and making forays into television. He has appeared on a variety of programmes as food critic and presenter. He spends his spare time growing vegetables, cooking food and making cider at the home in Northamptonshire that he shares with his wife Laura and their children Alice and Albert. `A History of Food in 100 Recipes' is his first book.