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Managing Retail Consumption By Barry J. Davies

Managing Retail Consumption
by Barry J. Davies

In Stock
£5.99
Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.
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Managing Retail Consumption Summary


Managing Retail Consumption by Barry J. Davies

Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity, creation and pleasure. It develops a consumption perspective, which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses. The text looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, be playful, and form a major element in the consideration of management of retail operations. It also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.

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Managing Retail Consumption Reviews


"...this book is well presented and offers some vignette type cases to support learning..." (The Marketing Review, Winter 2002)

About Barry J. Davies


Barry Davies and Philippa Ward are both of Cheltenham & Gloucester College of Higher Education, UK.

Table of Contents


Preface Acknowledgment Introduction PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION Retailing History The Birth of Modern Consumption Consumption, Signs and Symbols PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION A Dramaturgical View--Elements of the Drama: A Question of Perspective The Servuction Model and its Extensions The Physical Environment Merchandise Atmosphere and Image The Social Dimension The Temporal Dimension Customers' Psychological State PART 3 THE RETAIL ENTERPRISE IN CONTEXT The Strategic Context Service Characteristics and Context The Locational Context The Social and Ecological Context PART 4 THE RETAIL FUTURE Conclusions and Prognosis Index

Additional information

GOR003607278
Managing Retail Consumption by Barry J. Davies
Barry J. Davies
Used - Very Good
Paperback
John Wiley & Sons Inc
2002-01-16
370
0471489123
9780471489122
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.