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e-Market Dominance By Brian Ash

e-Market Dominance
by Brian Ash

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Aimed at non-technical people, this book provides a comprehensive programme enabling businesses to attract and retain loyal customers via the web. It combines the internet expertise of a leading web site designer with the marketing skills and knowledge of a marketing specialist.
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e-Market Dominance Summary

e-Market Dominance by Brian Ash

"E-Market Dominance" provides a comprehensive programme, enabling businesses, at minimum cost, to attract and retain loyalty customers via the web. A concise "how to" book, it combines the Internet expertise of a leading web site designer, with the marketing skills and knowledge of a globally acknowledged marketing specialist. The book should help you: build and sustain key relationships with the right type of customer (and more of them); squeeze the best value out of your web site; and integrate the Internet into the overall sales and marketing strategy of your company. In addition, it will help you make informed decisions on how to: improve the effectiveness of your web site; get your site on page one of major search engines; and profit from e-mail marketing.

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Table of Contents

Introduction: what is e-market dominance?: the changing face of modern business; the growth of the global and domestic Internet customer base; how to use this book to open the doors to online and offline prosperity. Part 1 It is no longer beyond you: why plan to dominate your markets; what markets to dominate; how and where to start company analysis and decision-making; first to market? or let others carry the risk? training for dominance; the laws of frugality and other tips for survival; international business trends; the essential tough questions for every business; ten rules for the smaller business. Part 2 Things don't work the way they used to: the new and deadly business disease; proven cures; the media and what they offer; low cost/no cost marketing works; 12 rules for winning mail campaigns; "test" is a four letter word; leveraging online business. Part 3 Customize or die: customers are real people; why it's different online; opting in for lifetime business; the effective web site; generating traffic; turning visitors into customers; features and benefits; KIT marketing. Part 4 The first step of the rest of the journey: marketing online; creating customers for life; turning visitors into customers, customers into friends and friends into clients; the eightfold path to e-market enlightenment; building a better springboard; getting the most from e-business. Part 5 The loyal customer: the loyal customer; loyal customers mean loyal staff; higher productivity and loyal investors; encouraging customer loyalty; your vital strengths and how to use them; the dollars and sense of lifetime value. Part 6 The loyalty spiral: designing the business for customer delight; making productivity soar; "dumbsizing" can ruin your health; downsizing with dignity; building world class companies for world class profits. Part 7 How to use e-mail to develop sales and profits: the power of e-mail; keep in touch the easy and effective way; from news to auto-responses; profiting from free ink; build-up promotions; growing the customer mandate to grow your business. Part 8 Designing an effective marketing web site: revenues and profits; all you need to know to control the enthusiasm of the techies; visitor friendliness; the businessperson's guide from frames to Java; keywords are only part of the key. Part 9 Web site positioning: search engines secrets for entrepreneurs; location, location, location; the ideal visitor; the rules for profitable customer selection; increasing customer visits; what the businessperson wants to know about spiders, hybrids and directories; spam filters that can put you out of business; getting listed to make money; from doors to archways for entrepreneurs; pagejackers and other bandits; online security. Part 10 Monitoring your progress: how am I doing?; monitoring at minimum cost; a business guide to trends on the Internet. Part 11 Strong allies: hosts and beneficiaries; where to find allies; how to get them to promote your business; risk

Additional information

e-Market Dominance by Brian Ash
Brian Ash
Used - Very Good
McGraw-Hill Education - Europe
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.