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An Introduction to Political Communication By Brian McNair

An Introduction to Political Communication
by Brian McNair

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This classic textbook critically explores the relationship between politics, the media and democracy in the United Kingdom, American and other contemporary societies.
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An Introduction to Political Communication Summary


An Introduction to Political Communication by Brian McNair

An Introduction to Political Communication critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. In this accessible textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organisations at all levels, from grassroot campaigning through to governments and international bodies. This new edition is revised and updated and draws on a range of contemporary examples to show how politicians and political groups communicate: from the rise of new Labour under Tony Blair and the failure of the Conservative general election strategy in 1997 the scandals surrounding the Clinton presidency and the perceived dumbing down of American media the Good Friday peace agreement in Northern Ireland and the shift in tactics by para-military organisations the liberalising power of the Internet and concerns about threats to the standards of democracy.

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Table of Contents


Part 1 Politics in the age of mediation: politics in the age of mediation; politics, democracy and the media; the effects of political communication; the political media; the media as political actors. Part 2 Communicating politics: party political communication I - advertising; party political communication II - political public relations; pressure group politics and the oxygen of publicity; international political communication; conclusion - perfomance politics and the democratic process.

Additional information

GOR009944600
An Introduction to Political Communication by Brian McNair
Brian McNair
Used - Like New
Paperback
Taylor & Francis Ltd
1999-03-25
256
0415199220
9780415199223
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.