Free Shipping In the UK
P & G 99 Principles and Practices of Pro By Charles Decker

P & G 99 Principles and Practices of Pro
by Charles Decker

In Stock
£14.99
Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. The text presents marketing, career development and business management principles in bite-sized "lessons".
Only 1 left

P & G 99 Principles and Practices of Pro Summary


P & G 99 Principles and Practices of Pro by Charles Decker

Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in the UK
Read more here
Every used book bought is one saved from landfill

Additional information

GOR000889449
P & G 99 Principles and Practices of Pro by Charles Decker
Charles Decker
Used - Very Good
Hardback
HarperCollins Publishers
1998-03-23
256
0002559102
9780002559102
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.