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Economics for Business David Begg

Economics for Business By David Begg

Economics for Business by David Begg

Reviews:
£3.50
New RRP £49.99
Condition - Very Good
Only 4 left
Very Good

Summary

Demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach. This book introduces economics to business students. It explains key economic theories within the context of modern business, drawing on examples to bring the topics to life.

Economics for Business Summary

Economics for Business by David Begg

Economics for Business, 3rd edition, is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The pedagogy allows students to consolidate their learning and equips them with the economic tools to confront real business situations.

About David Begg

David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research (a network of leading European economists) since its inception in 1984. David's research focuses mainly on monetary policy, exchange rates, monetary union, and economic transition. He is a Research Fellow of the Centre for Economic Policy Research. He co-authored several of the CEPR annual reports in the series he helped found: Monitoring the European Central Bank, and Monitoring European Integration. The 1997 MEI Report, EMU: Getting the Endgame Right, changed the policy that the European Union adopted to launch the euro in 1999. He was also founding Managing Editor of Economic Policy, now an official journal of the European Economic Association.

Table of Contents

Section 1: Introduction
1. Economics for Business

Section 2: Understanding Markets
2. Consumers in the market place
3. Firms in the market place
4. Markets in action

Section 3: Competition and Profitability
5. Market structure and firm performance
6. Strategic Rivalry
7. Growth strategies
8. Governing business

Section 4: Domestic Macroeconomics
9. Introduction to the Macroeconomy
10. Measuring macroeconomic variables and policy issues
11. Expenditure and Fiscal Policy
12. Money, Banking and Interest
13. Inflation, output and economic policy
14. Supply side policies and economic growth

Section 5: Global Economics
15. Exchange rates and the balance of payments
16. Globalization

Additional information

GOR003074502
9780077124731
0077124731
Economics for Business by David Begg
David Begg
Used - Very Good
Paperback
McGraw-Hill Education - Europe
20091116
560
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Economics for Business