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Cheap By David Bosshart

by David Bosshart

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Cheap explores the way in which chasing discounts and bargains is changing our economies and our society.
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Cheap Summary

Cheap: The Real Cost of the Global Trend For Bargains Discounts & Consumer Choice by David Bosshart

In most developed countries, in almost every trade sector, prices have dropped considerably over the last 10 years. In some cases by well over 20%. And the choice of goods on offer is mind-boggling. So much, costing so little. Wonderful, we say. This is consumer democracy! Globalisation is good! Or is it? Not according to David Bosshart. He calls it The Age of Cheap: cheap fashion; cheap travel; cheap food; cheap money; cheap beauty; cheap cities. But with it, he warns, comes cheap morals and cheap ethics - the Wal-martisation of our society. Excess, superabundance and rock-bottom prices are all part of the same phenomenon. And Wal-mart very acutely represents the paradox of globalisation and liberalisation. While customers take advantage of the mountains of bargains, Walmart's legion of workers from the USA to Asia struggle to survive on low wages (with a handful of top directors earning a fortune of course). In this impressive, disturbing book David Bosshart opens our eyes to how we must all now questions our pursuit of unbridled consumer choice and low prices. Can we rise to the challenge?

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Cheap Reviews

"a compelling account of society's over-consumption." quality world "a detailed look at what is a new global trend - retail imperialism - and its impact on the working class, the environment and traditional businesses and cultures." morning star "exposes the nature of the modern bargain." easyjet inflight magazine "explores the reasons why so much business these days is based on cheap prices." business plus "touches on the long term consequences of 'every day low pricing.'" the grocery trader "this important book points out that although the retail prices of consumer products are plummeting, companies are paying for these discounts with low wages and that our economy isn't designed to raise the standard of living. he also explains how we can invent other ways to do business." waterstones recommends, "in this account of society's greedy over-consumption we find details of the darker side of some of our favourite organisations and discover ways to stop what the author calls 'the bulldozer of globalisation.'" parish pump news, issue 13 "from global labour rights issues to the plight of neighbourhood grocers, the author explains the problem, presents related figures, predicts how the situation will play out in the future, and, ultimately, asks the reader to take action before it becomes too late." methodist recorder "examines how this trend for low-priced goods is changing people's perceptions of what they need, desire and deserve, and how this is reshaping the economy." supply management "retains a balanced view of developments in consumer orientation and the responses of global organisations." edge "david bosshart leads us to question our pursuit of unbridled consumer choice and low process, and the effect that it is having on the world's economies and societies." european foundation for management development "bosshart has written a starkly challenging book. it deserved to be heeded and its challenge met." church times "a powerful account of society's greed and what it is leading to." refresh "exposes the global fixation with bargain hunting." executive book summaries "explores the link between prosperity, democracy and price orientation, and discusses why the trend toward low-priced goods is changing people's lives.R

About David Bosshart

Dr David Bosshart is the managing director of the Gottlieb-Duttweiler Institute in Switzerland and a lecturer on trend research, concept consultancy and political theory. He is also the author of Cult Marketing and The Future of the Consumer Society.

Table of Contents

1 the age of cheap: why (almost) everything is getting cheaper why the trend towards low-priced goods is changing our lives: the link between prosperity, democracy and price orientation the four stages of development in customer behaviour the panorama of cheap 2 the axis of evil in the economy: wal-mart, china and the internet first axis: trade - wal-mart and the message, 'demand more for less!' the second axis: the manufacturers - china and the possibilities of global sourcing the third axis: the customer - the internet and the global customer cartel which factors are accelerating the trend? the dream becomes cheaper - the bulldozer rolls on 3 the wal-martization of our society: how we are all becoming wal-mart why wal-mart concerns us all what is wal-martization? 4 the models for present-day rationalization: aldification, mcdonaldization, starbuckification etc the rationalization models why are these models so rational and so successful? 5 faster, better, cheaper: intensified time markets drive the age of cheap time as an economic factor the logic of increase (logic no. 1) real markets mimic financial markets the neglect of personal resources: the logic of increase means higher hidden costs for the customer differentiation logic (logic no. 2): what happens when uncontrollable costs of side-effects exceed costs 6 no frills: on the illusions of the service economy 'outsourcing to the customer': the myths of services marketing means selling goods: the myth of customer orientation 7 what is worth what? prices in the age of cheap the next chapter: the new normality in globalizing markets index

Additional information

Cheap: The Real Cost of the Global Trend For Bargains Discounts & Consumer Choice by David Bosshart
David Bosshart
Used - Very Good
Kogan Page Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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