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Essence Competitive Strategy By David Faulkner

Essence Competitive Strategy
by David Faulkner

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This text on strategy at the individual business unit (or SBU) level asks: Where should we compete? What products should we compete with? It provides a framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
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Essence Competitive Strategy Summary


Essence Competitive Strategy by David Faulkner

Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

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Table of Contents


Introduction to Competitve Strategy.
The Customer Mix.
The Product Matrix.
Environmental Analysis.
The Future Strategic Choice.
Joint developments and Acquisitions/
Implementation Through Internal Development.
Conclusion.

Additional information

GOR001131954
Essence Competitive Strategy by David Faulkner
David Faulkner
Used - Very Good
Paperback
Pearson Education (US)
1994-11-01
136
0132914778
9780132914772
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.