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The New Rules of Marketing and PR By David Meerman Scott

The New Rules of Marketing and PR
by David Meerman Scott

In Stock
£2.99
Suitable for marketers, this book shows how to leverage the potential that Web-based communication offers their businesses. It includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
7 in stock

The New Rules of Marketing and PR Summary


The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott

This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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The New Rules of Marketing and PR Reviews


"This is the first to explain the options in a way I find non-tech growth company executives can understand" (GulfNews.com, April 8th 2009)

About David Meerman Scott


David Meerman Scott is an award-winning marketing strategist, best-selling author, conference speaker, and seminar leader.

Table of Contents


Foreword Robert Scoble. Welcome to the New Rules. Introduction. I How the Web Has Changed the Rules of Marketing and PR. 1 The Old Rules of Marketing and PR Are Ineffective in an Online World. 2 The New Rules of Marketing and PR. 3 Reaching Your Buyers Directly. II Web-Based Communications to Reach Buyers Directly. 4 Blogs: Tapping Millions of Evangelists to Tell Your Story. 5 The New Rules of News Releases. 6 Audio Content Delivery through Podcasting. 7 Forums, Wikis, and Your Targeted Audience. 8 Going Viral: The Web Helps Audiences Catch the Fever. 9 The Content-Rich Web Site. III Action Plan for Harnessing the Power of the New Rules. 10 You Are What You Publish: Building Your Marketing and PR Plan. 11 Online Thought Leadership to Brand Your Organization as a Trusted Resource. 12 How to Write for Your Buyers. 13 How Web Content Influences the Buying Process. 14 How to Use News Releases to Reach Buyers Directly. 15 The Online Media Room: Your Front Door for Much More Than the Media. 16 The New Rules for Reaching the Media. 17 Blogging to Reach Your Buyers. 18 Podcasting and Video Made, Well, as Easy as Possible. 19 Social Networking Sites and Marketing. 20 Search Engine Marketing. 21 Make It Happen. Acknowledgments. Index. About the Author. Preview: World Wide Rave.

Additional information

GOR001425215
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
David Meerman Scott
Used - Very Good
Paperback
John Wiley and Sons Ltd
2008-10-31
320
0470379286
9780470379288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.