Daimler-Benz has been an emblem of Germany's economic might for decades. Chrysler was the most profitable of North America's automotive manufacturers. This book reveals the story behind the creation of DaimlerCrysler in 1998, a merger which created a global giant.
Daimler-Benz's founders invented the motor car and for decades the company has been an emblem of Germany's economic might. Chrysler was the most profitable of North America's big three automotive manufacturers. DaimlerChrysler was formed in 1998. The deal was the biggest merger of two industrial companies in history, creating a global giant with sales of $120 billion and 470,000 employees. Combining thrilling narrative with first-hand analysis, David Waller gives tangible lessons for managers involved in global business, highlighting what was done right and what could be done differently. He provides a unique insight into the fusion of European and North American business culture which has created a genuinely world-wide company. WHEELS ON FIRE
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David Waller is a writer and businessman based in London. He spent eight years as a Financial Times correspondent, winning a number of awards for his coverage of business and finance. He is married with two young children.
Wheels on Fire by David Waller
Used - Very Good
Hodder & Stoughton General Division
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