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Wheels on Fire By David Waller

Wheels on Fire
by David Waller

In Stock
£2.99
Daimler-Benz has been an emblem of Germany's economic might for decades. Chrysler was the most profitable of North America's automotive manufacturers. This book reveals the story behind the creation of DaimlerCrysler in 1998, a merger which created a global giant.
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Wheels on Fire Summary


Wheels on Fire by David Waller

Daimler-Benz's founders invented the motor car and for decades the company has been an emblem of Germany's economic might. Chrysler was the most profitable of North America's big three automotive manufacturers. DaimlerChrysler was formed in 1998. The deal was the biggest merger of two industrial companies in history, creating a global giant with sales of $120 billion and 470,000 employees. Combining thrilling narrative with first-hand analysis, David Waller gives tangible lessons for managers involved in global business, highlighting what was done right and what could be done differently. He provides a unique insight into the fusion of European and North American business culture which has created a genuinely world-wide company. WHEELS ON FIRE

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About David Waller


David Waller is a writer and businessman based in London. He spent eight years as a Financial Times correspondent, winning a number of awards for his coverage of business and finance. He is married with two young children.

Additional information

GOR000716586
Wheels on Fire by David Waller
David Waller
Used - Very Good
Paperback
Hodder & Stoughton General Division
2001-10-04
336
0340770376
9780340770375
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.