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The Loyalty Link By Dennis G. McCarthy

The Loyalty Link
by Dennis G. McCarthy

In Stock
£4.49
"The loyalty link is a must read for any marketer who wants to understand the power of customer enthusiasm. " --Don Hudler, President Saturn Corporation In an age of consumerism, downsizing, and frequent layoffs, it may seem that loyalty in the marketplace has fallen victim to the fast buck and the quick fix.
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The Loyalty Link Summary


The Loyalty Link: How Loyal Employees Create Loyal Customers by Dennis G. McCarthy

"The loyalty link is a must read for any marketer who wants to understand the power of customer enthusiasm." --Don Hudler, President Saturn Corporation In an age of consumerism, downsizing, and frequent layoffs, it may seem that loyalty in the marketplace has fallen victim to the fast buck and the quick fix. In The Loyalty Link, however, Dennis McCarthy reveals that loyalty--between a business and its customers, between employer and employee--is a major competitive advantage. Businesses that develop loyalty links to their employees will consistently retain loyal customers and gain a competitive edge. McCarthy gives business owners, managers, and executives the ideas and tools to forge the crucial link between loyalty and profitability. The Loyalty Link helps you strengthen the bonds of loyalty with your employees and customers alike. You'll discover that the interactions between employees and customers that foster loyalty are neither random events nor the product of well-rehearsed and closely supervised employee behavior. They result from an overall approach that encourages and rewards discretionary effort, and supports employee efforts with thorough training, adequate compensation, and a sense of appreciation. In this eye-opening book you'll discover: Why satisfied customers are ripe for the picking by your competitors What it takes to exceed your customers' expectations and establish a loyalty link How to create a working environment in which employees go out of their way to exceed customer expectations Training methods that inspire loyalty rather than resentment Techniques for getting customers involved in your business Whether you're a small business owner, a department manager, or an executive in a large corporation, The Loyalty Link shows you how to make your business more customer-friendly, more hospitable to your employees, and more profitable for yourself and your investors.

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About Dennis G. McCarthy


DENNIS G. McCARTHY is the President of Paradigm Group, a Connecticut-based training and consulting firm that specializes in helping companies create competitive advantage through their sales and service efforts. Prior to creating Paradigm Group, Mr. McCarthy held executive positions in several Fortune 500 corporations. He has published numerous articles and is a widely sought-after lecturer on the topic of customer and employee loyalty.

Table of Contents


Customer Satisfaction: The Panacea That Isn't Working. Looking for E-Gaps: An Inside Look at Customer Loyalty. Customer Loyalty: The Employee Line. The Loyalty-Deficit Cycle. Breaking the Loyalty-Deficit Cycle. Making People Count: The Basics of a Loyalty-Driven Culture. Congratulations, You're Empowered: A Loyalty-Based Look at Employee Empowerment. Adding Team Power to the Loyalty Link. Putting the Loyalty Link to Work in Your Company. Final Thoughts. Index.

Additional information

GOR003583712
The Loyalty Link: How Loyal Employees Create Loyal Customers by Dennis G. McCarthy
Dennis G. McCarthy
Used - Very Good
Hardback
John Wiley & Sons Inc
1997-05-14
198
0471163899
9780471163893
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.