Do you believe that innovation is about a "creative genius" having that unique thought that no-one in the world has had before? The author believes that ability is in all of us and we can train ourselves to develop it - deliberately and systematically. You'll need to change your attitude to thinking, adopt a number of simple tools and techniques, and even be prepared to think about the way your organization makes decisions. The author "unlocks your mind" by encouraging you to think differently with quirky exercises designed to help you draw on your own experience and knowledge in a new way. The work offers practical and off-beat techniques and ideas, with guest appearances by Beethoven, The Beatles, science and nature. It offers you the opportunity to make innovation a tangible reality.