Cart
  • Free Shipping on all orders in the UK
  • Over 7 million books in stock
  • Proud to be B-Corp
  • We aim to be carbon neutral by 2022
  • Over 120,000 Trustpilot reviews
Item 1 of 0
Photography for Advertising By Dick Ward

Photography for Advertising by Dick Ward

New RRP £8.99
Condition - Very Good
£3.49
6 in stock

Summary

Follows photographers through 12 advertising campaigns for internationally known products, from the agency's first brief to the final picture. Each project has its own particular problems and requires its own most appropriate solution, and these are identified and examined.

Photography for Advertising Summary

Photography for Advertising by Dick Ward

Advertising photography is a highly competitive field, employing some of the world's most skilled and creative photographers. This book follows photographers through 12 advertising campaigns for internationally known products, from the agency's first brief to the final picture. Each project has its own particular problems and requires its own most appropriate solution. A wide range of subjects is featured - the constant flow of new ideas needed for fashion, food and drink, car and cigarette advertising, the complications of photographing animals, babies and crowds and the endless possibilities of still lifes, studio sets, model making and special effects. The techniques covered include focus, flash and shutter effects, close-up work, back and front projection, hand colouring or tinting, colour filters and darkroom montage.

Additional information

GOR001255724
9780356175805
0356175804
Photography for Advertising by Dick Ward
Used - Very Good
Hardback
Little, Brown Book Group
1990-11-08
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Photography for Advertising