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Principles of Marketing By Dr. Frances Brassington

Principles of Marketing
by Dr. Frances Brassington

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.
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Principles of Marketing Summary


Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

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Additional information

Sku
GOR001810752
Title
Principles of Marketing
Author
Condition
Very Good
Binding type
Paperback
Publisher
Pearson Education Limited
Year published
Number of pages
1296
ISBN 10
0273695592
ISBN 13
9780273695592
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.