Free Shipping In the UK
Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue By Duane Forrester

Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue
by Duane Forrester

In Stock
£2.99
How to turn online visitors into enthusiastic purchasers
5 in stock

Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue Summary


Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue by Duane Forrester

Turn online visitors into PAYING CUSTOMERS!

You've gone through all steps of developing a powerful business presence on the Web--but it's only the first step. Now, you have to make sure your visitors hit the "Purchase" button . . . before they start clicking through to your competitor's site.

From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesn't for multiple online marketing strategies, including:

  • E-mail
  • Online searches
  • Internet advertising
  • Webinars
  • Videos
  • Social networking

You'll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you'll get interviews with global experts who reveal proven tactics they've used to successfully turn Clicks into Customers.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in the UK
Read more here
Every used book bought is one saved from landfill

About Duane Forrester


Duane Forrester is a senior program manager with Microsoft, where he runs the internal SEO program for MSN. He is a founding co-chair of SEMPO's in-house SEM committee and the author of How to Make Money with Your Blog. Forrester also writes for SearchEngineLand.com.

Table of Contents


Introduction

Overview

Point of View
  • As a website
  • As a Product/ Service
  • As a person (reputation management)


  • Paths to Turning Clicks into Customers
  • Email

  • 1. Best Practices
    2. Expectations
  • Search

  • 1. Best Practices
    2. Expectations
    3. Organic
    4. Paid
    5. Local
    6. Video
  • Online Advertising (Banners)

  • 1. Best Practices
    2. Expectations
    3. Networks
    4. Individual Website (direct buying)
  • Webinars/Trade Shows

  • 1. Best Practices
    2. Expectations
    3. Speaking
    4. Sponsoring
    5. Displaying
  • Video

  • 1. Best Practices
    2. Expectations
    3. Do-it-yourself
    4. Exposure outlets--youtube, vimeo, google video, etc.
  • Social Networking

  • 1. Best Practices
    2. Expectations
    3. Locations--Twitter, Facebook, Linedin, etc.

    Interviews
  • With thought leaders on topics
  • Tentative count between 5 and 10
  • Global pov & Local pov
  • Additional information

    GOR008268858
    Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue by Duane Forrester
    Duane Forrester
    Used - Very Good
    Paperback
    McGraw-Hill Education - Europe
    2010-04-12
    240
    0071635165
    9780071635165
    N/A
    Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
    This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.