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Managerial Economics By Duncan Reekie

Managerial Economics
by Duncan Reekie

In Stock
£4.49
Introductory level text with European perspective. Specially designed for ease of use by European students and lecturers and is core reading for those studying the economic theory behind business management and the business environment in which firms operate.
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Managerial Economics Summary


Managerial Economics by Duncan Reekie

Introductory level text with European perspective. Specially designed for ease of use by European students and lecturers and is core reading for those studying the economic theory behind business management and the business environment in which firms operate.

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Table of Contents


Preface
Abbreviations
Pt. I. Basic concepts
1. What is managerial economics?
2. Introduction to maximisation and optimisation
3. Decision analysis under risk and uncertainty
4. Strategic decision taking and transactions costs
5. Business objectives
Pt. II. Knowing the market
6. Forecasting
7. Demand theory
8. Techniques for demand estimation
Pt. III. Short-/medium-term decisions
9. Cost theory and measurement
10. Linear programming
11. Price policy
12. Pricing in regulated industries
13. Advertising decisions
Pt. IV. Medium-/long-term decisions
14. Capital budgeting
15. Product, market and corporate strategies
16. Location decisions
Pt. V. Public policy and regulation of business
17. Competition policy legislation
18. Pollution and the environment: what managers should know
Pt. VI. Decision evaluation and control
19. Profits and control
Study questions
Index

Additional information

GOR001392692
Managerial Economics by Duncan Reekie
Duncan Reekie
Used - Very Good
Paperback
Pearson Education (US)
1994-10-17
608
0131005200
9780131005204
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.