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Global Sport Business By Edited by Hans Westerbeek (Victoria University, Australia)

Global Sport Business
by Edited by Hans Westerbeek (Victoria University, Australia)

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Global Sport Business Summary


Global Sport Business: Community Impacts of Commercial Sport by Edited by Hans Westerbeek (Victoria University, Australia)

Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalization, spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organizations and events.

In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport's global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals.

This book was published as a special issue of Sport in Society.

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About Edited by Hans Westerbeek (Victoria University, Australia)


Hans Westerbeek is the Director of the Institute of Sport, Exercise and Active Living (ISEAL) and Professor of Sport Business in the School of International Business at Victoria University (VU) in Melbourne, Australia. He also holds an appointment as Professor in Sport Management at the Free University of Brussels in Belgium.

Table of Contents


1. Sport Management and Sport Business: Two Sides of the Same Coin? Hans Westerbeek 2. Sport and the Media in the UK: The Long Revolution? Raymond Boyle 3. The IPL: India's Foray into World Sports Business Shakya Mitra 4. Japanese Post-Industrial Management: The Cases of Asics and Mizuno Koji Kobayashi, John M. Amis, Richard Unwin and Richard Southall 5. Sport Business and Social Capital: A Contradiction in Terms? Ramon Spaaij and Hans Westerbeek 6. Sport-for-development: Going Beyond the Boundary? Fred Coalter 7. Community Sports Development for Socially Deprived Groups: A Wider Role for the Commercial Sports Sector? A Look at the Flemish Situation Marc Theeboom, Reinhard Haudenhuyse and Paul De Knop 8. Commercial Sport and Local Communities: A Market Niche for Social Sport Business? Hans Westerbeek

Additional information

GOR010205290
Global Sport Business: Community Impacts of Commercial Sport by Edited by Hans Westerbeek (Victoria University, Australia)
Edited by Hans Westerbeek (Victoria University, Australia)
Used - Very Good
Paperback
Taylor & Francis Ltd
2012-11-30
144
0415828236
9780415828239
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.