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International Marketing Reader By Edited by Stanley Paliwoda

International Marketing Reader
by Edited by Stanley Paliwoda

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£13.99
This collection provides readings in international marketing, offering a synthesis of current theoretical developments in the area. Beginning with a critical summary of topical issues, it moves on to look at global marketing infrastructure, international processes and globalization of markets.
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International Marketing Reader Summary


International Marketing Reader by Edited by Stanley Paliwoda

This collection draws together key readings in international marketing, offering the ideal synthesis of current theoretical developments in the area. It begins with a critical summary of the topical issues and moves on to look at: global marketing infrastructure; international processes; and globalization of markets - products, advertising, distribution, pricing. It concentrates on drawing out the issues involved in international marketing and should be important reading for any student, either undergraduate or MBA, exploring the area more critically and building on introductory texts.

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Additional information

GOR001003104
International Marketing Reader by Edited by Stanley Paliwoda
Edited by Stanley Paliwoda
Used - Very Good
Paperback
Cengage Learning EMEA
1994-06-30
304
0415100399
9780415100397
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.