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Electronic Commerce 2002: A Managerial Perspective (International Edition) By Efraim Turban

Electronic Commerce 2002: A Managerial Perspective (International Edition)
by Efraim Turban

Electronic commerce is defined as the process of buying and selling goods, services and information through networks. This book focuses on applications, the technological infrastructure and other support mechanisms for the best industrial practice.

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Electronic Commerce 2002: A Managerial Perspective Summary

For one/two-semester courses in Electronic Commerce.One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

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Electronic Commerce 2002: A Managerial Perspective (International Edition)
Efraim Turban
Used - Very Good
Pearson Education (US)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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