As a young working-class German immigrant, Levi Struass left his family's dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn't looking for gold - he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty river beds. His solution? Blue jeans - pants made of strong denim fabric - which have become one of the most beloved and fashionable clothing items in the world. Who Was Levi Strauss? follows the remarkable journey of this American businessman, and takes a look at how one man and a pair of pants changed fashion and the world forever.