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The Anatomy of Buzz By Emanuel Rosen

The Anatomy of Buzz
by Emanuel Rosen

In Stock
£9.99
When purchasing products, customers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even strangers. This guide shows companies how to help customers influence each other through word-of-mouth, using case studies and concrete examples.
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The Anatomy of Buzz Summary


The Anatomy of Buzz: Creating Word-of-mouth Marketing by Emanuel Rosen

When purchasing certain products, customers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even relative strangers. Yet most of today's marketing still focuses on how to use advertizing and other tools to influence each customer individually, ignoring the fact that buying these "conversation products" is a social process. The guide shows companies how to help customers influence each other through word-of-mouth, using case studies and concrete examples.

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About Emanuel Rosen


Emanuel Rosen holds an MBA from the University of San Francisco. He has worked as a senior copywriter at two of Israel's leading advertising agencies, on accounts such as Kodak and Peugeot, and won ten national awards and the Bronze Lion from the International Festival of Commercials in Cannes. Before beginning this project he was vice-president of Marketing at Niles Software, the company that launced EndNote, the software tool now used by most academics to manage their bibliographic references and which was promoted using the practices described in this book. He resides in Menlo Park, California with his wife and four children.

Additional information

GOR001170080
The Anatomy of Buzz: Creating Word-of-mouth Marketing by Emanuel Rosen
Emanuel Rosen
Used - Very Good
Hardback
HarperCollins Publishers
2000-12-21
320
0002571048
9780002571043
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.