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Public Relations For Dummies, 2nd Edition By Eric Yaverbaum

Public Relations For Dummies, 2nd Edition
by Eric Yaverbaum

This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.
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Public Relations For Dummies, 2nd Edition Summary


Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisis

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Additional information

Sku
GOR001813144
Title
Public Relations For Dummies, 2nd Edition
Author
Condition
Very Good
Binding type
Paperback
Publisher
John Wiley and Sons Ltd
Year published
Number of pages
384
ISBN 10
0471772720
ISBN 13
9780471772729
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.