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The Complete Guide to Special Event Management By Ernst & Young LLP

The Complete Guide to Special Event Management
by Ernst & Young Llp

In Stock
£5.99
Here are business insights, financial advice and successful strategies from Ernst & Young, consultants to the Olympics, the Emmy Awards and the PGA Tour. The book presents a compilation of interviews and information from the most successful promoters of special events.
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The Complete Guide to Special Event Management Summary


The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour by Ernst & Young Llp

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations.

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About Ernst & Young Llp


Ernst & Young is a multinational professional services firm headquartered in London, England, United Kingdom. EY is one of the largest professional services firms in the world and is one of the "Big Four" accounting firms.

Table of Contents


Is Your Market Right for You?. How to Cut Risks. The Ins and Outs of Bidding. How Communities and Promoters Are Selected. Sponsors--How to Get Them/What to Give Them. Matching Sponsors to Events. Generating Revenue. How to Market and Promote Events. The Role of Advertising. Staging the Event.

Additional information

GOR003577380
The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour by Ernst & Young Llp
Ernst & Young Llp
Used - Very Good
Hardback
Wiley
1992-05-04
320
0471549088
9780471549086
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.