Teaches students to balance target audience expectations, sound design principles and technical considerations to create Web sites. Written for an introductory course, this book offers a variety of activities at the end of each chapter that test comprehension, build Web research skills, and develop design awareness and provoke critical thinking.
"Web Design: Introductory, 4th Edition" teaches students to balance target audience expectations, sound design principles and technical considerations to create successful Web sites. Written for an introductory course, the text offers a variety of engaging hands-on activities at the end of each chapter that test comprehension, build Web research skills, develop design awareness and provoke critical thinking of current issues in technology. "Web Design: Introductory, 4th Edition" reveals useful design concepts written in a clear and engaging style.
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Gary B. Shelly wrote and published his first computer education textbook in 1969. More than twenty million copies of Shelly Cashman Series' textbooks have been sold. Gary and a talented group of contributing authors have produced books on computer programming, computer concepts, and application software that are the leading textbooks in the computer technology market today. Gary has hosted the annual Shelly Cashman Institute, a week-long training event focusing on the latest topics in technology, for the past 34 years. In addition to co-authoring TECHNOLOGY FOR SUCCESS texts, Jennifer T. Campbell has written and co-authored several other leading technology texts, including DISCOVERING COMPUTERS, DISCOVERING THE INTERNET, WEB DESIGN: INTRODUCTORY, MICROSOFT EXPRESSION WEB INTRODUCTORY CONCEPTS AND TECHNIQUES, COMPUTER LITERACY BASICS: MICROSOFT OFFICE 2007 COMPANION and MICROSOFT OFFICE QUICK REFERENCE POCKET GUIDE. Ms. Campbell has served integral roles in computer textbook publishing as an editor, author and marketing manager. She holds a B.A. in English from The College of William and Mary.
Table of Contents
1. The Environment and the Tools. 2. Web Publishing Fundamentals. 3. Planning a Successful Web Site: Part 1. 4. Planning a Successful Web Site: Part 2. 5. Typography and Images. 6. Multimedia and interactivity Elements. 7. Promoting and Maintaining a Web Site. Appendix A: Design Tips. Appendix B: HTML Quick Reference. Appendix C: Cascading Style Sheets (CSS). Glossary/Index.
Web Design: Introductory by Gary B. Shelly
Gary B. Shelly
Used - Very Good
Cengage Learning, Inc
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.