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Marketing Models By Gary L. Lilien

Marketing Models
by Gary L. Lilien

In Stock
£2.99
Aims to develop the quantitative foundations for marketing decisions. By using both of the theoretical models which help analyze marketing issues the text presents decision-support models and focuses on substantive marketing decisions, not methodology. An instructor's manual is available.
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Marketing Models Summary


Marketing Models by Gary L. Lilien

Requiring some understanding of calculus, probability, statistics and matrix algebra, the book is designed to develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models are presented. Features of the book include: focus is on substantive marketing decisions, not methodology; considers all marketing decisions: product, pricing, advertising, salesforce and distribution; self-contained text with all necessary analysis tools provided; a comprehensive set of exercises which will enable you to test your knowledge and understanding of the material; incorporates recent research findings in all aspects of marketing.

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Table of Contents


Theory and models in marketing; consumer behaviour; organizational buying; price; product; advertising; promotion; salesforce; distribution; new products; strategy; decision support and implementation.

Additional information

GOR004726718
Marketing Models by Gary L. Lilien
Gary L. Lilien
Used - Very Good
Paperback
Pearson Education Limited
1992-02-29
650
0135619297
9780135619292
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.