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Exploring Corporate Strategy Enhanced Media Edition, 7th Edition By Gerry Johnson

Exploring Corporate Strategy Enhanced Media Edition, 7th Edition
by Gerry Johnson

In Stock
£4.49
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Exploring Corporate Strategy Enhanced Media Edition, 7th Edition Summary


Exploring Corporate Strategy Enhanced Media Edition, 7th Edition: Text Only by Gerry Johnson

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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Table of Contents


PART ONE: INTRODUCTION 1. Introducing strategy Commentary on Part I: Strategy lenses PART TWO: THE STRATEGIC POSITION 2. The Environment 3. Strategic Capability 4. Expectations and Purposes Commentary on Part II: Coping with complexity: the business idea' PART THREE: STRATEGIC CHANGE 5. Business-Level Strategy 6. Corporate-Level and International Strategy 7. Directions and Methods of Development Commentary on Part III: Strategy selection PART FOUR: STRATEGY INTO ACTION 8. Organising for Success 9. Enabling Success 10. Managing Strategic Change Commentary on Part IV: Strategy into Action PART FIVE: HOW STRATEGY DEVELOPS 11. Understanding Strategy Development Commentary on Part V Strategy development in organisations

Additional information

GOR001428319
Exploring Corporate Strategy Enhanced Media Edition, 7th Edition: Text Only by Gerry Johnson
Gerry Johnson
Used - Very Good
Paperback
Pearson Education Limited
2006-01-01
672
0273710184
9780273710189
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.