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Exploring Corporate Strategy By Gerry Johnson

Exploring Corporate Strategy
by Gerry Johnson

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£4.49
The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.
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Exploring Corporate Strategy Summary


Exploring Corporate Strategy: Text and Cases by Gerry Johnson

The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Instructor's Manual (0-13-010993-2). PowerPoint Slides (0-13-010994-0).

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Table of Contents


PART I: AN INTRODUCTION 1. Corporate Strategy: An Introduction. 2. Strategic Management in Practice. PART II: STRATEGIC ANALYSIS 3. Analysing the Environment. 4. Resources, Competences, and Strategic Capability. 5. Stakeholder Expectations and Organisational Purposes. PART III: STRATEGIC CHOICE 6. Bases of Strategic Choice. 7. Strategic Options: Directions and Methods of Development. 8. Strategy Evaluation and Selection. 9. Organisation Structure and Design. 10. Resource Allocation and Control. 11. Managing Strategic Change

Additional information

GOR001217350
Exploring Corporate Strategy: Text and Cases by Gerry Johnson
Gerry Johnson
Used - Very Good
Paperback
Pearson Education (US)
1998-12-01
1000
0130807400
9780130807403
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.