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The Media Student's Book By Gill Branston (Cardiff University, UK)

The Media Student's Book
by Gill Branston (Cardiff University, UK)

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The Media Student's Book Summary


The Media Student's Book by Gill Branston (Cardiff University, UK)

A guide for students of media studies, this text covers all the key topics and provides a detailed and accessible guide to concepts and debates. The book has been written by a lecturer and a freelance teacher, writer and chief examiner in the area, both aware of the needs of media students at all levels. Individual chapters include: languages of media; narratives; production techniques; production organization; genres; representations; ideologies and discourses; technologies; realisms; postmodernisms; globalization and alternatives; Advertising; marketing and fashion; audiences. The chapters are supported by individual case studies which include: Analyzing images; psycho; producing in the studio system; science fiction; stereotyping; selecting and constructing news; digital publishing and the Internet; realism and TV Police Series; pulp fiction; making and enjoying global music; who owns the media?; news corporation; making stars; public service broadcasting; making films outside the mainstream; local newspapers and advertising; selling audiences.

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Additional information

GOR001141877
The Media Student's Book by Gill Branston (Cardiff University, UK)
Gill Branston (Cardiff University, UK)
Used - Very Good
Paperback
Taylor & Francis Ltd
1999-06-10
480
0415173086
9780415173087
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.