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Enchantment By Guy Kawasaki

Enchantment
by Guy Kawasaki

In Stock
£3.29
Enchantment n: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? This book explains various tactics you need to enchant. It includes lessons that are drawn from the author's tenure at Apple, as well as his experience as an entrepreneur.
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Enchantment Summary


Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki

Enchantment

n: 1) To charm, delight, enrapture

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?

According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.

The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

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Enchantment Reviews


The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential. -- Sir Richard Branson, Founder of the Virgin Group
Read this book to create a company as enchanting as Apple. -- Steve Wozniak, co-founder of Apple
Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. * Kirkus *

About Guy Kawasaki


Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start and Reality Check. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.

Additional information

GOR002816782
Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki
Guy Kawasaki
Used - Very Good
Paperback
Penguin Books Ltd
2011-03-03
240
0241953642
9780241953648
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.