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Strategy Bites Back
by Henry Mintzberg
Strategy Bites Back brings you a provocative, imaginative and unusual mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. You will not find a fresher and more stimulating conversation on strategy.
Strategy Bites Back: It is a lot more, and less, than you ever imagined by Henry Mintzberg
SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way. Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button, but in the world of strategy everybody has become so serious. If that gets us better strategies, fine. But it doesn't; we get worse ones--predictable, generic, uninspiring, dull. Strategy doesn't only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all. The most interesting and most successful companies are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less seriously, they end up with more serious results--and have some fun in the bargain. Strategy Bites Back invites you to encounter a diverse and unlikely set of voices with something sharp to say about strategy --- from Michael Porter and Peter Drucker to Coco Channel's "little black dress". Taken together these perspectives will provide you with new and dramatically different angles from which to attack the world of strategy. * Strategy as the Little Black Dress * Forecasting Whoops * Management and Magic * The Soft Underbelly of Hard Data * Jack Welch on Planning * The Seven Deadly Sins of Strategic Planning * Strategy from the Grassroots * Strategy One Step at a Time * Strategy and the Art of Seduction * and many more antidotes to dull strategy making and blunt business strategies. This book is for everyone involved with strategy -- manager, CEO, consultant, professor, student -- who wants to see strategy more broadly, more deeply and more playfully. Strategy with a difference starts here, and why not have a good time reading a strategy book for a change?
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"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "One of the most original minds in management." Fast Company A refreshing antidote to the footnote-laden tomes that usually make up the field. Meaty enough to be serious yet also pleasantly entertaining Harvard Business School, Working Knowledge "This is a naughty book, a really cheeky little brat of a book which ought to be spanked soundly and sent to bed without any supper. Except that, if you did that, you would be missing out on a delightful, entertaining smorgasbord of advice, insights, red herrings and jokes that together make up a classic text for business leaders." Business Voice Director 2005 a fun read A tasty smorgasbord of writings on strategy' Guardian, 2005 a mine full of nuggets' The Edge, 2005 If you think strategy is boring and best avoided, think again. Strategy Bites Back will not only change your view on strategy, it will inspire and challenge you too ..The authors offer some excellent insights This true gem of a book should sit proudly on any strategist's bookshelf.'
About Henry Mintzberg
Henry Mintzberg Henry Mintzberg normally bites back on issues of management, organization, and corporate social irresponsibility (i.e., shareholder value), as well as management education and strategy. (Managers not MBAs, with Berrett-Koehler in the US and Financial Times Prentice Hall in Europe was his last book.) He managed to get a PhD in management at MIT and has slipped about 130 articles past unsuspecting editors. He is the Cleghorn Professor of Management Studies at McGill University. Bruce Ahlstrand Bruce Ahlstrand likes to prospect for strategy gems in unlikely places - from the game of Texas Hold'em to the Greek tragedies. He is devoted to developing new and creative ways of teaching business strategy and has never met a case study that he liked. He has a D.Phil. from Oxford University and a M.Sc. from the London School of Economics. Bruce is the author of The Quest for Productivity (Cambridge University Press) and co-author of Human Resource Management in the Multi-Divisional Company (Oxford University Press). He is a professor of management at Trent University in Ontario, Canada. Joseph Lampel Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question. He first began to suspect this terrible truth during the long journey that produced the Strategy Safari. Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief. Joe was awarded a PhD in management by McGill University for good behavior. He subsequently spent seven years at Stern School, NYU, trying to break into showbusiness. He currently resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy's unanswerable questions. Henry, Bruce and Joe are also the authors of the bestselling Strategy Safari (Financial Times Prentice Hall).
Table of Contents
STRATEGY BITES BACK - CONTENTS 1. What's In A Word? What's in a Buzzword? Lucy Kellaway "Eenie, meenie, minie, mo!" The Economist What is Strategy? John Kay Five P's for Strategy, Henry Mintzberg Beware of Strategy A. Inkpen and N. Choudhry 2. Swoted by Strategy The other Tower of Babel Joseph Lampel Strategy as a Little Black Dress Jeanne Liedtka The CEO as Strategist Michael Porter The manager as Orchestra Conductor? The Tortoise and the Hare: a fable for senior executives John Kay Jack's Turn Henry Mintzberg 3 STRATEGY CAREFULLY The Revolution in Strategic Planning - John Byrne Jack Welch on Planning - Jack Welch The Seven Deadly Sins of Planning - I. Wilson How To Build Scenarios - Lawrence Wilkinson Forecasting Whoops Plans in Case you are Stuck Karl Weick The creation Anonymous How to Plan A Strategy Speech of the Second Planning Session of the Eighth Central Committee of the Communist Party of Canada Mao Tse-tung Planning and Flexibility- Henry Mintzberg Management and Magic - M.L.Gimpl and S.R. Dakin 4. FIGURING STRATEGY Launching Strategy - Henry Mintzberg Positioning the Derriere (Japanese Masters Get Closer to the Toilet Nirvana) - James Brooke The Soft Underbelly of Hard Data - Henry Mintzberg The glory of numbers Reversing the Images of the Growth Share Matrix - John Seeger 5. A VISION OF STRATEGY To see or not to see Imaging Strategy Henry Mintzberg and Frances Westley Strategic Thinking as "Seeing" - Henry Mintzberg Seeing a Symphony The problem with problems Smullyan Marketing Myopia - Henry Mintzberg Recognizing the CEO as an Artist - Patricia Pitcher Reflections of An Entrepreneur - Richard Branson Entrepreneurship and Planning - A. Bhide Managing quietly Henry Mintzberg What My Mother Taught Me About Strategy - Joseph Lampel 6. INSIDE THE STRATEGIST'S HEAD Biases and Limitations of Judgment: Humans - Spyros G. Makridakis Biases and Limitations of Judgment: animals Everything I Need to Know About Strategy I Learned at the National Zoo - Jeanne Liedtka The Man Vs the Machine Charles Krauthammer Think Like a Grandmaster Kotov The Emperor's New Suit - Hans Christian Anderson Turning Your Business Upside Down (Management expert Gary Hamel talks with Enron's Ken Lay about what it's like to launch a new strategy in the real world). - Gary Hamel 7. STRATEGY A STEP AT A TIME Good managers Don't Make Policy Decisions H. Edward Wrapp Backing into a brilliant strategy We Need More Flies Making Strategy and Fewer Bees - Gordon Siu Grow Strategies Henry Mintzberg Strategies that Learn Gary Hamel Strategy up and down Book Review of Robert Burgelman's Strategy as Destiny - H. Schachter Talk the Walk - Karl Weick How to fight strategic wars - Napolean and One from Wellington Looking a few steps back 8. STRATEGY WITH THE GLOVES OFF AND THE HALO ON Chess In the Real World - Felix Holt Laws of Power - Robert Greene and Joost Elffers Planning as Public Relations - Henry Mintzberg Brinkmanship in Business - Bruce Henderson Strategy and the Art of Seduction - Jeane Liedtka Strategy is Culture is Strategy - Karl E. Weick Five Easy Steps to Destroying a Corporate Culture - Henry Mintzberg 9. FINAL FOOD FOR THOUGHT Be Your Body's Boss - Lucy Kellaway Recipes for Cooking Strategy
Strategy Bites Back: It is a lot more, and less, than you ever imagined by Henry Mintzberg
Used - Very Good
Pearson Education Limited
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