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Customer-focused Marketing By Ian Chaston

Customer-focused Marketing
by Ian Chaston

In Stock
£4.49
This text describes how closer internal and external customer relationships can be achieved through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer.
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Customer-focused Marketing Summary


Customer-focused Marketing: Actions for Delivering Greater Internal and External Customer Satisfaction by Ian Chaston

This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer.

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Additional information

GOR004988177
Customer-focused Marketing: Actions for Delivering Greater Internal and External Customer Satisfaction by Ian Chaston
Ian Chaston
McGraw-Hill Marketing for Professionals
Used - Good
Hardback
McGraw-Hill Education - Europe
1992-10-01
240
0077076982
9780077076986
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.