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The Wisdom Of Crowds By James Surowiecki

The Wisdom Of Crowds
by James Surowiecki

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£5.49
* Subtitle: 'Why the Many are Smarter than the Few and How Collective Wisdom Shapes Business, Economics, Society and Nations'.
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The Wisdom Of Crowds Summary


The Wisdom Of Crowds: Why the Many are Smarter than the Few and How Collective Wisdom Shapes Business, Economics, Society and Nations by James Surowiecki

In this landmark work, NEW YORKER columnist James Surowiecki explores a seemingly counter-intuitive idea that has profound implications. Decisions taken by a large group, even if the individuals within the group aren't smart, are always better than decisions made by small numbers of 'experts'. This seemingly simply notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organised and how nation-states fare. With great erudition, Surowiecki ranges across the disciplines of psychology, economics, statistics and history to show just how this principle operates in the real world. Along the way Surowiecki asks a number of intriguing questions about a subject few of us actually understand - economics. What are prices? How does money work? Why do we have corporations? Does advertising work? His answers, rendered in a delightfully clear prose, demystify daunting prospects. As Surowiecki writes: 'The hero of this book is, in a curious sense, an idea, a hero whose story ends up shedding dramatic new light on the landscapes of business, politics and society'.

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The Wisdom Of Crowds Reviews


A bright and lucid columnist for THE NEW YORKER . . . [Surowiecki] knows how to make a convincing, sometimes entertaining case * SUNDAY TIMES *
Erudite and entertaining . . . he has a rare gift for combining rigorous thought with entertaining examples * FINANCIAL TIMES *
Dazzling . . . will turn your world upside down. It's an adventure story, a manifesto, and the most brilliant book on business, society and everyday life that I've read in years * Malcolm Gladwell, author of THE TIPPING POINT *
A handsome addition to the books that combine the verve of smart magazine writing with a whiff of academia . . .a fantastically stylish counter to the expert-knows-best line . . . an offbeat argument for democracy. In the future, "crowd pleaser" might no * GQ *

About James Surowiecki


James Surowiecki is a columnist for the NEW YORKER. This is his first book.

Additional information

GOR001217830
The Wisdom Of Crowds: Why the Many are Smarter than the Few and How Collective Wisdom Shapes Business, Economics, Society and Nations by James Surowiecki
James Surowiecki
Used - Very Good
Paperback
Little, Brown Book Group
2005-03-03
320
0349116059
9780349116051
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.