Is there a secret to success? How do entrepreneurs deal with setbacks and adversity? Do successful entrepreneurs do things differently from their competitors? What is the most important thing you can do to succeed in business? In their own words, entrepreneurs reveal what it takes to get to the top. Whether it's big hitters such as Microsoft, Virgin, and Google or a successful stuntman, private art dealer or seller of forensic products, their stories expose the common elements to success: work hard, surround yourself with people better than you, have a good product and brand, be adaptable, and hope for a bit of luck. This unique collection of interviews show what accomplished entrepreneurs see as the key elements to achievement, in both strong and challenging markets, in a wide variety of industries. Their stories will reveal to you the secret of success.