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How To Become A Marketing Superstar By Jeffrey J. Fox

How To Become A Marketing Superstar
by Jeffrey J. Fox

In Stock
£4.99
The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Studies show that at least 90 per cent of ads are not read or are unintelligible. This book aims to show the reader how to get and keep customers and make that cash register ring.
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How To Become A Marketing Superstar Summary


How To Become A Marketing Superstar: Essential Rules of Business Success by Jeffrey J. Fox

The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90 per cent of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95 per cent of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, "How to Become a Marketing Superstar" is the book for you.

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About Jeffrey J. Fox


Jeffrey J Fox is the bestselling author of How to Become CEO, and How to Be a Rainmaker and has been a hands-on marketing practitioner for 20 years. He is a Harvard MBA and founder of Fox and Co. Inc a premier marketing consulting company in Connecticut. Fox is the subject of Harvard case study that is rated one of the top 100 case studies, and it thought to be one of the most widely taught marketing case studies in the world.

Additional information

GOR002810348
How To Become A Marketing Superstar: Essential Rules of Business Success by Jeffrey J. Fox
Jeffrey J. Fox
Used - Very Good
Hardback
Ebury Publishing
2003-10-02
192
0091891655
9780091891657
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.