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Power Base Selling By Jim Holden

Power Base Selling
by Jim Holden

In Stock
£5.99
"Holden's book is rich with wisdom and sage advice and should be required reading for any salesperson who wants to understand how to merge a sales strategy and a political strategy to win the hearts of their customers' Power Base. "-Rodney D. Cotton, Vice President, Sales-United States, Baxter Healthcare, Renal Division.
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Power Base Selling Summary


Power Base Selling: Secrets of an Ivy League Street Fighter by Jim Holden

"Holden's book is rich with wisdom and sage advice and should be required reading for any salesperson who wants to understand how to merge a sales strategy and a political strategy to win the hearts of their customers' Power Base."-Rodney D. Cotton, Vice President, Sales-United States, Baxter Healthcare, Renal Division. "Jim Holden's book is for serious salespeople and executives who are focused on winning. It provides insights, techniques, and everyday tools to reach the highest possible level of success. The book is most insightful and is a required reading and work tool for enterprise salespeople and executives."-Grant Evans, Vice President, Sales and Marketing Identicator Technology. "The Holden Power Base Selling techniques have provided our sales teams with a common language from which to develop and plan strategies and tactics."- Colin Latham, President and CEO, MT&T (Canada). "Power Base Selling is essential...The book is rich with lessons such as how to avoid being defeated by desperate 'end-games,' and how to 'snatch various victories from the jaws of defeat.' The conclusion is a revealing 'self-test.'...[Holden's] principles are more applicable today than ever." - Glenn W. Coleman, President, South Africa Branch, Lockheed Martin Overseas Services Corporation.

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About Jim Holden


JIM HOLDEN is the founder and CEO of Holden Corporation, an internationally recognized leader in sales and marketing effectiveness. The company has pioneered the first proven methodology to align sales and marketing in today's marketplace, working with major industries worldwide, including an impressive array of Fortune 1000 companies. Holden is the author of World Class Selling: The Crossroads of Customer, Sales, Marketing and Technology, also published by Wiley.

Table of Contents


Why Selling Skills and Good Products Are Not Enough. THE INSIDE TRACK. The Power Base: Finding the People with Influence. The Power Base Principle: How Value to the Company and Recognition Build Power. Foxes: Finding the Heart of the Power Base. Competing from Within: How to Develop Sales Opportunities. ENGAGING THE COMPETITION. The Direct Strategy: Making a Frontal Assault on the Competition. The Indirect Strategy: Pulling the Rug Out from under the Competition. The Divisional Strategy: How to Divide and Conquer the Competition. The Containment Strategy: Using "No-Decision" Tactics to Keep the Competition from Winning. Setting a Competitive Sales Strategy. Street Fighting Tactics for Keeping Competitors at Bay. The Political Strategy. ZEROING IN. Should I Compete?: Targeting Your Opportunities. Can I Win? Epilogue. Index.

Additional information

GOR001111573
Power Base Selling: Secrets of an Ivy League Street Fighter by Jim Holden
Jim Holden
Used - Very Good
Paperback
John Wiley & Sons Inc
1999-04-12
240
0471327336
9780471327332
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.